{
  "schema_version": "1.0.0",
  "title": "Agency Profit Margin Benchmarks: Project and Net Margins",
  "canonical_url": "https://workspace369.com/research/agency-profit-margin-benchmarks/",
  "published": "2026-10-09",
  "modified": "2026-10-09",
  "accessed": "2026-10-09",
  "language": "en",
  "scope": "Promethean digital-agency survey respondents; item-level denominators not supplied on the cited page",
  "geography": "Digital agencies in producer sample; geographic mix undisclosed on cited page",
  "observation_period": "2025 financial results and separately labeled 2026 survey measures",
  "license": "https://workspace369.com/downloads/research/license-v1.html",
  "editorial_owner": "Workspace369 editorial team",
  "review_cadence": "Workspace369 editorial team reviews quarterly and when a producer releases a new edition. Next review January 2027.",
  "attribution": "Reported observations belong to the original producers. Workspace369 is responsible for the compilation and explicitly labeled calculations, not an original survey.",
  "methodology": [
    "Selected reported aggregates retain their source populations and periods. No combined average is calculated across size groups.",
    "The scenario table is Workspace369 arithmetic. Assumed costs are illustrative, the target is not a recommendation, and final outputs are rounded to cents."
  ],
  "limitations": [
    "The public source does not supply every denominator or fieldwork detail. A cumulative research-program sample must not be substituted for the sample behind one number.",
    "Owner compensation, cost allocation and accounting practices may differ across respondents. The source provides no uncertainty intervals for these selected groups.",
    "The scenario does not forecast demand, cash collection or net profit."
  ],
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      "id": "promethean",
      "publisher": "Promethean Research",
      "title": "How Profitable are Digital Agencies?",
      "url": "https://prometheanresearch.com/how-profitable-are-digital-agencies/",
      "publicationDate": "2026-04-19",
      "accessed": "2026-10-09",
      "primarySource": true,
      "license": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed."
    }
  ],
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      "claim": "Overall agency after-tax net margin: 13% (2025 financial results).",
      "value": 13,
      "unit": "percent",
      "population": "Promethean digital-agency survey respondents; item-level denominators not supplied on the cited page",
      "geography": "Digital agencies in producer sample; geographic mix undisclosed on cited page",
      "observation_period": "2025 financial results",
      "publisher": "Promethean Research",
      "source_title": "How Profitable are Digital Agencies?",
      "source_url": "https://prometheanresearch.com/how-profitable-are-digital-agencies/",
      "source_locator": "How Profitable Is the Average Digital Agency?, benchmark table",
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      "stat_id": "net-studio",
      "claim": "0–9 employees: agency after-tax net margin: 19% (2025 financial results).",
      "value": 19,
      "unit": "percent",
      "population": "Promethean digital-agency survey respondents; item-level denominators not supplied on the cited page",
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      "observation_period": "2025 financial results",
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      "source_title": "How Profitable are Digital Agencies?",
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      "stat_id": "net-small",
      "claim": "10–24 employees: agency after-tax net margin: 12% (2025 financial results).",
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      "population": "Promethean digital-agency survey respondents; item-level denominators not supplied on the cited page",
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      "stat_id": "net-medium",
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      "source_title": "How Profitable are Digital Agencies?",
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      "stat_id": "net-large",
      "claim": "50+ employees: agency after-tax net margin: 8% (2025 financial results).",
      "value": 8,
      "unit": "percent",
      "population": "Promethean digital-agency survey respondents; item-level denominators not supplied on the cited page",
      "geography": "Digital agencies in producer sample; geographic mix undisclosed on cited page",
      "observation_period": "2025 financial results",
      "publisher": "Promethean Research",
      "source_title": "How Profitable are Digital Agencies?",
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      "primary_source": true,
      "method_notes": "Reported survey aggregate; item counts and uncertainty intervals not disclosed here.",
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    {
      "stat_id": "track-project",
      "claim": "Surveyed agencies tracking project margins: 59% (2026 survey edition; fieldwork dates undisclosed).",
      "value": 59,
      "unit": "percent",
      "population": "Promethean digital-agency survey respondents; item-level denominators not supplied on the cited page",
      "geography": "Digital agencies in producer sample; geographic mix undisclosed on cited page",
      "observation_period": "2026 survey edition; fieldwork dates undisclosed",
      "publisher": "Promethean Research",
      "source_title": "How Profitable are Digital Agencies?",
      "source_url": "https://prometheanresearch.com/how-profitable-are-digital-agencies/",
      "source_locator": "Project Margin vs. Net Margin, third paragraph",
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      "primary_source": true,
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      "stat_id": "project-margin",
      "claim": "Average project margin among agencies tracking it: 35% (2026 survey edition; fieldwork dates undisclosed).",
      "value": 35,
      "unit": "percent",
      "population": "Subset of surveyed agencies that tracked project margins; usable n undisclosed",
      "geography": "Digital agencies in producer sample; geographic mix undisclosed on cited page",
      "observation_period": "2026 survey edition; fieldwork dates undisclosed",
      "publisher": "Promethean Research",
      "source_title": "How Profitable are Digital Agencies?",
      "source_url": "https://prometheanresearch.com/how-profitable-are-digital-agencies/",
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      "primary_source": true,
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    {
      "stat_id": "price-1000",
      "claim": "Modeled price for USD 1000 direct project cost: $1,538.46 (2026 illustrative scenario).",
      "value": 1538.46,
      "unit": "USD",
      "population": "Hypothetical project; not an observed agency quote",
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      "stat_id": "contribution-1000",
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      "unit": "USD",
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      "stat_id": "price-5000",
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      "population": "Hypothetical project; not an observed agency quote",
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