{
  "schema_version": "1.0.0",
  "title": "CRM Adoption Statistics by Business Size and Industry",
  "canonical_url": "https://workspace369.com/research/crm-adoption-statistics/",
  "published": "2026-09-13",
  "modified": "2026-09-13",
  "accessed": "2026-09-13",
  "language": "en",
  "scope": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded",
  "geography": "European Union and its 27 member countries",
  "observation_period": "2025 survey year",
  "license": "https://workspace369.com/downloads/research/license-v1.html",
  "editorial_owner": "Workspace369 editorial team",
  "review_cadence": "Review annually after the Eurostat enterprise ICT release; check database revisions quarterly.",
  "attribution": "Reported observations belong to the original producers. Workspace369 is responsible for the compilation and explicitly labeled calculations, not an original survey.",
  "methodology": [
    "We extracted the 2025 percentage-of-enterprises indicator from Eurostat’s size and industry JSON-stat datasets. Each ledger row retains the full dimension coordinates and numeric-array index. Source hashes identify this edition; the database timestamp is not presented as the original publication date.",
    "The EU aggregate and country estimates are supplied by Eurostat. We do not average country percentages or size groups. All-size estimates overlap with the three size classes.",
    "Workspace369’s size gaps subtract the small-enterprise percentage from the large-enterprise percentage using database precision, then round to two decimals. Missing values and reliability flags are retained; no missing observation is imputed.",
    "This is an English-language adaptation and compilation of Eurostat statistical data, not a translation of an entire Eurostat publication. Workspace369 is responsible for the selection, calculations and translated editions. Eurostat is not responsible for this adaptation."
  ],
  "limitations": [
    "The mandatory survey population excludes microbusinesses and several economic activities. These EU results must not be relabeled as U.S. small-business statistics.",
    "Country estimates reflect industry composition, sampling and nonresponse. We have not tested whether pairs of point estimates differ significantly.",
    "Adoption does not measure implementation quality, product market share, spending, productivity gains or the probability that a particular tool will succeed."
  ],
  "sources": [
    {
      "id": "sizes",
      "publisher": "Eurostat",
      "title": "CRM software by enterprise size, 2025",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT",
      "publicationDate": null,
      "accessed": "2026-09-13",
      "primarySource": true,
      "license": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "sha256": "689e299297ce4539ac86e3dff760e64593626e02072d84debd250bdfde8ec3b1",
      "sourceUpdated": "2026-02-27T11:00:00+0100"
    },
    {
      "id": "industries",
      "publisher": "Eurostat",
      "title": "CRM software by economic activity, 2025",
      "url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10",
      "publicationDate": null,
      "accessed": "2026-09-13",
      "primarySource": true,
      "license": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "sha256": "e9b24ddc3d7a25324a90dbfb0554496be52d328ac7a48df2e1d9fdb519532f5e"
    },
    {
      "id": "metadata",
      "publisher": "Eurostat",
      "title": "ICT usage in enterprises: survey metadata",
      "url": "https://ec.europa.eu/eurostat/cache/metadata/en/isoc_e_esms.htm",
      "publicationDate": null,
      "accessed": "2026-09-13",
      "primarySource": true,
      "license": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement."
    },
    {
      "id": "reuse",
      "publisher": "Eurostat",
      "title": "Copyright notice and free reuse of data",
      "url": "https://ec.europa.eu/eurostat/en/help/copyright-notice",
      "publicationDate": null,
      "accessed": "2026-09-13",
      "primarySource": true,
      "license": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement."
    }
  ],
  "statistics": [
    {
      "stat_id": "crm-eu27-2020-0",
      "claim": "European Union - 27 countries (from 2020), All covered enterprises (10+): crm software adoption: 28.51% (2025 survey year).",
      "value": 28.51,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
      "geography": "European Union - 27 countries (from 2020)",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT",
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      "publication_date": null,
      "accessed_date": "2026-09-13",
      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
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    {
      "stat_id": "crm-eu27-2020-1",
      "claim": "European Union - 27 countries (from 2020), Small (10–49): crm software adoption: 24.69% (2025 survey year).",
      "value": 24.69,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
      "geography": "European Union - 27 countries (from 2020)",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT",
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      "publication_date": null,
      "accessed_date": "2026-09-13",
      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
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    {
      "stat_id": "crm-eu27-2020-2",
      "claim": "European Union - 27 countries (from 2020), Medium (50–249): crm software adoption: 43.77% (2025 survey year).",
      "value": 43.77,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
      "geography": "European Union - 27 countries (from 2020)",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
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      "publication_date": null,
      "accessed_date": "2026-09-13",
      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
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      "stat_id": "crm-eu27-2020-3",
      "claim": "European Union - 27 countries (from 2020), Large (250+): crm software adoption: 65.43% (2025 survey year).",
      "value": 65.43,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
      "geography": "European Union - 27 countries (from 2020)",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
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      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
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    {
      "stat_id": "crm-be-0",
      "claim": "Belgium, All covered enterprises (10+): crm software adoption: 41.42% (2025 survey year).",
      "value": 41.42,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
      "geography": "Belgium",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT",
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      "publication_date": null,
      "accessed_date": "2026-09-13",
      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
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    {
      "stat_id": "crm-be-1",
      "claim": "Belgium, Small (10–49): crm software adoption: 36.29% (2025 survey year).",
      "value": 36.29,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
      "geography": "Belgium",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
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      "primary_source": true,
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      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
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      "stat_id": "crm-be-2",
      "claim": "Belgium, Medium (50–249): crm software adoption: 59.74% (2025 survey year).",
      "value": 59.74,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
      "geography": "Belgium",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
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      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
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    {
      "stat_id": "crm-be-3",
      "claim": "Belgium, Large (250+): crm software adoption: 77.14% (2025 survey year).",
      "value": 77.14,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
      "geography": "Belgium",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
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      "primary_source": true,
      "method_notes": "Eurostat enterprise-weighted survey percentage. Size classes overlap with the total and must not be added. No source flag on this cell.",
      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
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    },
    {
      "stat_id": "crm-bg-0",
      "claim": "Bulgaria, All covered enterprises (10+): crm software adoption: 11.92% (2025 survey year).",
      "value": 11.92,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
      "geography": "Bulgaria",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
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      "license_notes": "Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.",
      "status": "verified",
      "kind": "reported",
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    {
      "stat_id": "crm-bg-1",
      "claim": "Bulgaria, Small (10–49): crm software adoption: 10.43% (2025 survey year).",
      "value": 10.43,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
      "geography": "Bulgaria",
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    {
      "stat_id": "crm-bg-2",
      "claim": "Bulgaria, Medium (50–249): crm software adoption: 16.75% (2025 survey year).",
      "value": 16.75,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "value": 36.21,
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      "claim": "Denmark, All covered enterprises (10+): crm software adoption: 42.51% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "claim": "Spain, All covered enterprises (10+): crm software adoption: 33.28% (2025 survey year).",
      "value": 33.28,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "Spain, Large (250+): crm software adoption: 68.68% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
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      "claim": "France, All covered enterprises (10+): crm software adoption: 30.67% (2025 survey year).",
      "value": 30.67,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "publisher": "Eurostat",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "France, Medium (50–249): crm software adoption: 45.58% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "claim": "France, Large (250+): crm software adoption: 73.63% (2025 survey year).",
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      "claim": "Croatia, All covered enterprises (10+): crm software adoption: 19.07% (2025 survey year).",
      "value": 19.07,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "claim": "Croatia, Small (10–49): crm software adoption: 16.97% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "Croatia, Medium (50–249): crm software adoption: 26.89% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "claim": "Italy, All covered enterprises (10+): crm software adoption: 21.73% (2025 survey year).",
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      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "observation_period": "2025 survey year",
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    {
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      "value": 19.11,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
      "geography": "Italy",
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      "publisher": "Eurostat",
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      "primary_source": true,
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      "value": 36.95,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
      "geography": "Italy",
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      "publisher": "Eurostat",
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      "value": 33.1,
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "Latvia, All covered enterprises (10+): crm software adoption: 17.33% (2025 survey year).",
      "value": 17.33,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "publisher": "Eurostat",
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      "claim": "Latvia, Small (10–49): crm software adoption: 13.95% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "Latvia, Medium (50–249): crm software adoption: 29.6% (2025 survey year).",
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      "stat_id": "crm-lt-0",
      "claim": "Lithuania, All covered enterprises (10+): crm software adoption: 30% (2025 survey year).",
      "value": 30,
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "claim": "Lithuania, Small (10–49): crm software adoption: 24.94% (2025 survey year).",
      "value": 24.94,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "value": 44.5,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "value": 75.44,
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      "claim": "Luxembourg, All covered enterprises (10+): crm software adoption: 34.01% (2025 survey year).",
      "value": 34.01,
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
      "geography": "Luxembourg",
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      "claim": "Luxembourg, Small (10–49): crm software adoption: 29.94% (2025 survey year).",
      "value": 29.94,
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "value": 48.13,
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      "claim": "Hungary, All covered enterprises (10+): crm software adoption: 20.28% (2025 survey year).",
      "value": 20.28,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "claim": "Hungary, Small (10–49): crm software adoption: 16.7% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "Hungary, Medium (50–249): crm software adoption: 35.4% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "claim": "Malta, All covered enterprises (10+): crm software adoption: 39.8% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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    {
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      "claim": "Malta, Large (250+): crm software adoption: 71.76% (2025 survey year).",
      "value": 71.76,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
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      "value": 54.12,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
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      "claim": "Austria, All covered enterprises (10+): crm software adoption: 29.86% (2025 survey year).",
      "value": 29.86,
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "claim": "Austria, Small (10–49): crm software adoption: 25.39% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "claim": "Austria, Medium (50–249): crm software adoption: 48.57% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "claim": "Poland, All covered enterprises (10+): crm software adoption: 24.32% (2025 survey year).",
      "value": 24.32,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "claim": "Poland, Small (10–49): crm software adoption: 19.23% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "claim": "Poland, Large (250+): crm software adoption: 75.72% (2025 survey year).",
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      "value": 19.72,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "value": 15.27,
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      "value": 33.2,
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      "claim": "Slovakia, Large (250+): crm software adoption: 50.22% (2025 survey year).",
      "value": 50.22,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
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      "claim": "Finland, All covered enterprises (10+): crm software adoption: 55.79% (2025 survey year).",
      "value": 55.79,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
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      "stat_id": "crm-fi-2",
      "claim": "Finland, Medium (50–249): crm software adoption: 70.27% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "claim": "Finland, Large (250+): crm software adoption: 85.93% (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
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    {
      "stat_id": "crm-se-0",
      "claim": "Sweden, All covered enterprises (10+): crm software adoption: 33.89% (2025 survey year).",
      "value": 33.89,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; All covered enterprises (10+)",
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      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
      "source_title": "CRM software by enterprise size, 2025",
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      "stat_id": "crm-se-1",
      "claim": "Sweden, Small (10–49): crm software adoption: 28.6% (2025 survey year).",
      "value": 28.6,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Small (10–49)",
      "geography": "Sweden",
      "observation_period": "2025 survey year",
      "publisher": "Eurostat",
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      "stat_id": "crm-se-2",
      "claim": "Sweden, Medium (50–249): crm software adoption: 52.7% (2025 survey year).",
      "value": 52.7,
      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Medium (50–249)",
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      "stat_id": "crm-se-3",
      "claim": "Sweden, Large (250+): crm software adoption: 75.73% (2025 survey year).",
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      "unit": "percent",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; Large (250+)",
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    {
      "stat_id": "crm-eu27-2020-gap",
      "claim": "European Union - 27 countries (from 2020): large-minus-small crm software adoption gap: 40.74 pp (2025 survey year).",
      "value": 40.74,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
      "geography": "European Union - 27 countries (from 2020)",
      "observation_period": "2025 survey year",
      "publisher": "Workspace369 (calculation from cited primary inputs)",
      "source_title": "CRM Adoption Statistics by Business Size and Industry: Workspace369 model",
      "source_url": "https://workspace369.com/research/crm-adoption-statistics/",
      "source_locator": "Workspace369 calculation; see formula and input IDs in the download",
      "publication_date": "2026-09-13",
      "accessed_date": "2026-09-13",
      "primary_source": false,
      "method_notes": "Large-enterprise adoption percentage minus small-enterprise adoption percentage; round to two decimals",
      "license_notes": "Attribute Workspace369 calculations; original input source rights remain with their producers.",
      "status": "verified",
      "kind": "calculated",
      "formula": "Large-enterprise adoption percentage minus small-enterprise adoption percentage; round to two decimals",
      "input_stat_ids": [
        "crm-eu27-2020-3",
        "crm-eu27-2020-1"
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      "claim": "Belgium: large-minus-small crm software adoption gap: 40.85 pp (2025 survey year).",
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      "claim": "Bulgaria: large-minus-small crm software adoption gap: 22.67 pp (2025 survey year).",
      "value": 22.67,
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      "claim": "Ireland: large-minus-small crm software adoption gap: 42.81 pp (2025 survey year).",
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      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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    {
      "stat_id": "crm-lv-gap",
      "claim": "Latvia: large-minus-small crm software adoption gap: 40.31 pp (2025 survey year).",
      "value": 40.31,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
      "geography": "Latvia",
      "observation_period": "2025 survey year",
      "publisher": "Workspace369 (calculation from cited primary inputs)",
      "source_title": "CRM Adoption Statistics by Business Size and Industry: Workspace369 model",
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      "stat_id": "crm-lt-gap",
      "claim": "Lithuania: large-minus-small crm software adoption gap: 50.5 pp (2025 survey year).",
      "value": 50.5,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
      "geography": "Lithuania",
      "observation_period": "2025 survey year",
      "publisher": "Workspace369 (calculation from cited primary inputs)",
      "source_title": "CRM Adoption Statistics by Business Size and Industry: Workspace369 model",
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      "formula": "Large-enterprise adoption percentage minus small-enterprise adoption percentage; round to two decimals",
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        "crm-lt-1"
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      "stat_id": "crm-lu-gap",
      "claim": "Luxembourg: large-minus-small crm software adoption gap: 30.35 pp (2025 survey year).",
      "value": 30.35,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
      "geography": "Luxembourg",
      "observation_period": "2025 survey year",
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      "claim": "Hungary: large-minus-small crm software adoption gap: 44.99 pp (2025 survey year).",
      "value": 44.99,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "observation_period": "2025 survey year",
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      "claim": "Malta: large-minus-small crm software adoption gap: 36.28 pp (2025 survey year).",
      "value": 36.28,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "claim": "Netherlands: large-minus-small crm software adoption gap: 31.08 pp (2025 survey year).",
      "value": 31.08,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "observation_period": "2025 survey year",
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      "claim": "Austria: large-minus-small crm software adoption gap: 44.03 pp (2025 survey year).",
      "value": 44.03,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
      "geography": "Austria",
      "observation_period": "2025 survey year",
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      "claim": "Poland: large-minus-small crm software adoption gap: 56.49 pp (2025 survey year).",
      "value": 56.49,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "observation_period": "2025 survey year",
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      "claim": "Portugal: large-minus-small crm software adoption gap: 43.46 pp (2025 survey year).",
      "value": 43.46,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "observation_period": "2025 survey year",
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      "claim": "Romania: large-minus-small crm software adoption gap: 25.69 pp (2025 survey year).",
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      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "claim": "Slovenia: large-minus-small crm software adoption gap: 50.02 pp (2025 survey year).",
      "value": 50.02,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "claim": "Slovakia: large-minus-small crm software adoption gap: 34.95 pp (2025 survey year).",
      "value": 34.95,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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      "claim": "Finland: large-minus-small crm software adoption gap: 34.17 pp (2025 survey year).",
      "value": 34.17,
      "unit": "percentage points",
      "population": "Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded; large compared with small enterprises",
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