{
  "schema_version": "1.0.0",
  "title": "Proposal Close Rate Benchmarks: A 2026 Evidence Review",
  "canonical_url": "https://workspace369.com/research/proposal-close-rate-benchmarks/",
  "published": "2026-10-09",
  "modified": "2026-10-09",
  "accessed": "2026-10-09",
  "language": "en",
  "scope": "Proposals analyzed by Proposify; customer-platform sample, not all sales opportunities",
  "geography": "Geographic mix undisclosed in the public summary",
  "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
  "license": "https://workspace369.com/downloads/research/license-v1.html",
  "editorial_owner": "Workspace369 editorial team",
  "review_cadence": "Workspace369 editorial team reviews quarterly and when a producer releases a new edition. Next review January 2027.",
  "attribution": "Reported observations belong to the original producers. Workspace369 is responsible for the compilation and explicitly labeled calculations, not an original survey.",
  "methodology": [
    "Selected public findings from the original platform producer are reproduced with section locators; no access to underlying proposal records is claimed.",
    "The publication year is retained as an edition label because exact observation dates and complete close-rate definitions are not supplied in the public summary.",
    "We excluded the pre-signing performance claim because the summary and body disagree about the faster-close percentage. No causal benefit from video, signatures or length is asserted."
  ],
  "limitations": [
    "A vendor-platform sample can differ from your customer mix and sales process. This is not Workspace369 performance evidence.",
    "Industry denominators, uncertainty intervals and full eligibility rules remain unknown.",
    "The proposed cohort method is a measurement specification, not a claim that your live tracking already implements it."
  ],
  "sources": [
    {
      "id": "proposify",
      "publisher": "Proposify",
      "title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "url": "https://www.proposify.com/blog/sales-closing-statistics",
      "publicationDate": "2026-08-18",
      "accessed": "2026-10-09",
      "primarySource": true,
      "license": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed."
    }
  ],
  "statistics": [
    {
      "stat_id": "close-all",
      "claim": "All analyzed proposals: proposal close rate: 34% (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 34,
      "unit": "percent",
      "population": "Proposals analyzed by Proposify; customer-platform sample, not all sales opportunities",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "1. Average Sales Close Rate Varies Significantly by Industry, opening findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
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    },
    {
      "stat_id": "close-marketing",
      "claim": "Digital marketing: proposal close rate: 48% (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 48,
      "unit": "percent",
      "population": "Proposals analyzed by Proposify; customer-platform sample, not all sales opportunities",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "1. Average Sales Close Rate Varies Significantly by Industry, opening findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
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    },
    {
      "stat_id": "close-accounting",
      "claim": "Accounting: proposal close rate: 47% (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 47,
      "unit": "percent",
      "population": "Proposals analyzed by Proposify; customer-platform sample, not all sales opportunities",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "1. Average Sales Close Rate Varies Significantly by Industry, opening findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
      "status": "verified",
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    },
    {
      "stat_id": "close-nonprofit",
      "claim": "Non-profit: proposal close rate: 53% (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 53,
      "unit": "percent",
      "population": "Proposals analyzed by Proposify; customer-platform sample, not all sales opportunities",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "1. Average Sales Close Rate Varies Significantly by Industry, opening findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
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    },
    {
      "stat_id": "days-legal",
      "claim": "Legal services: average proposal closing time: 1.2 days (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 1.2,
      "unit": "days",
      "population": "Selected industry’s closed proposals; exact closure eligibility and n undisclosed",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "2. Time to Close Also Varies by Industry, findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
      "status": "verified",
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    },
    {
      "stat_id": "days-hr",
      "claim": "Human resources services: average proposal closing time: 1.73 days (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 1.73,
      "unit": "days",
      "population": "Selected industry’s closed proposals; exact closure eligibility and n undisclosed",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "2. Time to Close Also Varies by Industry, findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
      "status": "verified",
      "kind": "reported",
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    },
    {
      "stat_id": "days-events",
      "claim": "Event management: average proposal closing time: 12.16 days (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 12.16,
      "unit": "days",
      "population": "Selected industry’s closed proposals; exact closure eligibility and n undisclosed",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
      "source_title": "10 Sales Closing Statistics for 2026: What 742K Proposals Reveal About Winning Deals",
      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "2. Time to Close Also Varies by Industry, findings paragraph",
      "publication_date": "2026-08-18",
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
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    },
    {
      "stat_id": "days-wholesale",
      "claim": "Wholesale distribution: average proposal closing time: 14.91 days (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 14.91,
      "unit": "days",
      "population": "Selected industry’s closed proposals; exact closure eligibility and n undisclosed",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
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      "source_url": "https://www.proposify.com/blog/sales-closing-statistics",
      "source_locator": "2. Time to Close Also Varies by Industry, findings paragraph",
      "publication_date": "2026-08-18",
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      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
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    },
    {
      "stat_id": "pages-won",
      "claim": "Winning proposals: average document length: 11 (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 11,
      "unit": "pages",
      "population": "Winning proposals in producer sample; group n undisclosed",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
      "publisher": "Proposify",
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      "primary_source": true,
      "method_notes": "Reported platform aggregate; category sample counts and uncertainty intervals not supplied in this summary.",
      "license_notes": "Selected factual observations with attribution. Original report and underlying records remain with their producer; no raw responses or complete report redistributed.",
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    },
    {
      "stat_id": "pages-lost",
      "claim": "Losing proposals: average document length: 13 (2026 report edition; exact proposal observation dates undisclosed).",
      "value": 13,
      "unit": "pages",
      "population": "Losing proposals in producer sample; group n undisclosed",
      "geography": "Geographic mix undisclosed in the public summary",
      "observation_period": "2026 report edition; exact proposal observation dates undisclosed",
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