{
  "schema_version": "1.0.0",
  "title": "What Agencies Charge for SEO: 2026 Evidence Review",
  "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/",
  "published": "2026-10-08",
  "modified": "2026-10-09",
  "accessed": "2026-10-08",
  "language": "en",
  "scope": "Separate SEO pricing surveys and selected public provider offers; no common sample or pooled average",
  "geography": "Multiple markets; source-specific samples",
  "observation_period": "Survey observations labeled separately; public offers checked October 9, 2026",
  "license": "https://workspace369.com/downloads/research/license-v1.html",
  "editorial_owner": "Workspace369 editorial team",
  "review_cadence": "Editorial owner reviews sources quarterly and before annual edition updates. Next review January 2027.",
  "attribution": "Reported observations belong to the original producers. Workspace369 is responsible for the compilation and explicitly labeled calculations, not an original survey.",
  "methodology": [
    "Public offers were checked on October 9, 2026. We record the listed monthly price, service context, commitment and exact source section. This desk research did not recruit respondents, request quotes, purchase services or observe completed contracts.",
    "The SEO study combines survey responses and catalog observations. We preserve selected published bands and source locators without constructing an average or estimating omitted categories.",
    "The edition year identifies this evidence review. The older SEO observations are explicitly dated; they are not 2026 transactions. Promethean rate-change shares remain a separate series.",
    "We excluded the disputed Promethean hourly-rate distribution: its body percentage and embedded chart did not agree at review. We also excluded internally inconsistent summary figures in the older Ahrefs SEO pricing article."
  ],
  "limitations": [
    "Selection, nonresponse and unknown item denominators limit generalization. Country, client size and scope can explain different prices.",
    "Fees are not agency profit, employee wages or freelancer take-home income. No inflation adjustment or currency conversion is performed.",
    "A source changing after verification requires another review. Send corrections through the contact link below."
  ],
  "sources": [
    {
      "id": "seranking",
      "publisher": "SE Ranking and Duda",
      "title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "url": "https://seranking.com/blog/seo-pricing/",
      "publicationDate": "2024-12-13",
      "accessed": "2026-10-08",
      "primarySource": true,
      "license": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses."
    },
    {
      "id": "promethean",
      "publisher": "Promethean Research",
      "title": "Digital Agency Industry Report",
      "url": "https://prometheanresearch.com/digital-agency-industry-report/",
      "publicationDate": null,
      "accessed": "2026-10-08",
      "primarySource": true,
      "license": "Selected factual observations with attribution; source report, chart artwork and underlying survey remain with Promethean Research."
    },
    {
      "id": "thrive-public",
      "publisher": "Thrive Internet Marketing Agency",
      "title": "Chicago SEO services: published starting price",
      "url": "https://thriveagency.com/chicago-seo-company/",
      "publicationDate": null,
      "accessed": "2026-10-09",
      "primarySource": true,
      "license": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability."
    },
    {
      "id": "straightnorth-public",
      "publisher": "Straight North",
      "title": "Washington DC SEO services: pricing FAQ",
      "url": "https://www.straightnorth.com/washington-dc-seo-company/",
      "publicationDate": null,
      "accessed": "2026-10-09",
      "primarySource": true,
      "license": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability."
    },
    {
      "id": "webfx-public",
      "publisher": "WebFX",
      "title": "AI SEO pricing and plans",
      "url": "https://www.webfx.com/seo/pricing/ai-seo/",
      "publicationDate": null,
      "accessed": "2026-10-09",
      "primarySource": true,
      "license": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability."
    }
  ],
  "statistics": [
    {
      "stat_id": "thrive-start",
      "claim": "Thrive: SEO starting price: advertised monthly price: $500.00 (Public page checked October 9, 2026; effective date not stated).",
      "value": 500,
      "unit": "USD per month",
      "population": "Thrive: SEO starting price; one publicly advertised offer, not a client sample",
      "geography": "US-facing provider page; USD",
      "observation_period": "Public page checked October 9, 2026; effective date not stated",
      "publisher": "Thrive Internet Marketing Agency",
      "source_title": "Chicago SEO services: published starting price",
      "source_url": "https://thriveagency.com/chicago-seo-company/",
      "source_locator": "SEO Packages Starting at $500; pricing FAQ",
      "publication_date": null,
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Direct public-price observation. Chicago service page; scope depends on the quote. Commitment not specified on the cited page. Final scope, setup fees, taxes and extras require a written quote; unspecified charges are unknown, not zero.",
      "license_notes": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#thrive-start"
    },
    {
      "stat_id": "straightnorth-start",
      "claim": "Straight North: SEO starting price: advertised monthly price: $1,500.00 (Public page checked October 9, 2026; effective date not stated).",
      "value": 1500,
      "unit": "USD per month",
      "population": "Straight North: SEO starting price; one publicly advertised offer, not a client sample",
      "geography": "US-facing provider page; USD",
      "observation_period": "Public page checked October 9, 2026; effective date not stated",
      "publisher": "Straight North",
      "source_title": "Washington DC SEO services: pricing FAQ",
      "source_url": "https://www.straightnorth.com/washington-dc-seo-company/",
      "source_locator": "FAQ: How much do SEO services cost in Washington DC?",
      "publication_date": null,
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Direct public-price observation. Tailored SEO; goals and competition affect scope. Commitment not specified on the cited page. Final scope, setup fees, taxes and extras require a written quote; unspecified charges are unknown, not zero.",
      "license_notes": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#straightnorth-start"
    },
    {
      "stat_id": "webfx-bronze",
      "claim": "WebFX: AI SEO Bronze: advertised monthly price: $3,000.00 (Public page checked October 9, 2026; effective date not stated).",
      "value": 3000,
      "unit": "USD per month",
      "population": "WebFX: AI SEO Bronze; one publicly advertised offer, not a client sample",
      "geography": "US-facing provider page; USD",
      "observation_period": "Public page checked October 9, 2026; effective date not stated",
      "publisher": "WebFX",
      "source_title": "AI SEO pricing and plans",
      "source_url": "https://www.webfx.com/seo/pricing/ai-seo/",
      "source_locator": "AI SEO plans table, Bronze row",
      "publication_date": null,
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Direct public-price observation. AI visibility software and optimization services. Six-month commitment. Final scope, setup fees, taxes and extras require a written quote; unspecified charges are unknown, not zero.",
      "license_notes": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#webfx-bronze"
    },
    {
      "stat_id": "webfx-silver",
      "claim": "WebFX: AI SEO Silver: advertised monthly price: $5,250.00 (Public page checked October 9, 2026; effective date not stated).",
      "value": 5250,
      "unit": "USD per month",
      "population": "WebFX: AI SEO Silver; one publicly advertised offer, not a client sample",
      "geography": "US-facing provider page; USD",
      "observation_period": "Public page checked October 9, 2026; effective date not stated",
      "publisher": "WebFX",
      "source_title": "AI SEO pricing and plans",
      "source_url": "https://www.webfx.com/seo/pricing/ai-seo/",
      "source_locator": "AI SEO plans table, Silver row",
      "publication_date": null,
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Direct public-price observation. AI visibility software and optimization services. Six-month commitment. Final scope, setup fees, taxes and extras require a written quote; unspecified charges are unknown, not zero.",
      "license_notes": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#webfx-silver"
    },
    {
      "stat_id": "webfx-gold",
      "claim": "WebFX: AI SEO Gold: advertised monthly price: $7,500.00 (Public page checked October 9, 2026; effective date not stated).",
      "value": 7500,
      "unit": "USD per month",
      "population": "WebFX: AI SEO Gold; one publicly advertised offer, not a client sample",
      "geography": "US-facing provider page; USD",
      "observation_period": "Public page checked October 9, 2026; effective date not stated",
      "publisher": "WebFX",
      "source_title": "AI SEO pricing and plans",
      "source_url": "https://www.webfx.com/seo/pricing/ai-seo/",
      "source_locator": "AI SEO plans table, Gold row",
      "publication_date": null,
      "accessed_date": "2026-10-09",
      "primary_source": true,
      "method_notes": "Direct public-price observation. AI visibility software and optimization services. Six-month commitment. Final scope, setup fees, taxes and extras require a written quote; unspecified charges are unknown, not zero.",
      "license_notes": "Selected public price facts with attribution. Provider content retains its original copyright. No endorsement or guarantee of availability.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#webfx-gold"
    },
    {
      "stat_id": "monthly-under-1000",
      "claim": "Agency records with monthly SEO fees below USD 1,000: 64% (Published December 2024; fieldwork dates not stated).",
      "value": 64,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Monthly pricing ranges, opening paragraph",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#monthly-under-1000"
    },
    {
      "stat_id": "monthly-under-500",
      "claim": "Agency records with monthly SEO fees below USD 500: 30% (Published December 2024; fieldwork dates not stated).",
      "value": 30,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Monthly pricing ranges, opening paragraph",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#monthly-under-500"
    },
    {
      "stat_id": "hourly-50-100",
      "claim": "Agency records with hourly SEO fees of USD 50–100: 45% (Published December 2024; fieldwork dates not stated).",
      "value": 45,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Hourly pricing ranges, opening sentence",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#hourly-50-100"
    },
    {
      "stat_id": "north-america-over-125",
      "claim": "US/Canada agency records with hourly SEO fees above USD 125: 40% (Published December 2024; fieldwork dates not stated).",
      "value": 40,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Hourly pricing ranges, regional comparison",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#north-america-over-125"
    },
    {
      "stat_id": "europe-over-125",
      "claim": "European agency records with hourly SEO fees above USD 125: 6% (Published December 2024; fieldwork dates not stated).",
      "value": 6,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Hourly pricing ranges, regional comparison",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#europe-over-125"
    },
    {
      "stat_id": "project-500-1000",
      "claim": "Agency records with SEO project fees of USD 500–1,000: 38% (Published December 2024; fieldwork dates not stated).",
      "value": 38,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Project pricing ranges, opening paragraph",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#project-500-1000"
    },
    {
      "stat_id": "project-1000-2000",
      "claim": "Agency records with SEO project fees of USD 1,000–2,000: 28% (Published December 2024; fieldwork dates not stated).",
      "value": 28,
      "unit": "percent",
      "population": "SE Ranking pricing study: 170 surveyed agencies plus 90 catalog records; item-level denominators not supplied",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "Published December 2024; fieldwork dates not stated",
      "publisher": "SE Ranking and Duda",
      "source_title": "SEO pricing survey insights: How much does SEO cost in 2025?",
      "source_url": "https://seranking.com/blog/seo-pricing/",
      "source_locator": "Project pricing ranges, opening paragraph",
      "publication_date": "2024-12-13",
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported rounded percentage; selected findings only. No reweighting or conversion to a 2026 price.",
      "license_notes": "Selected factual observations with attribution. Copyright in the source report remains with its publisher; this compilation does not relicense the report or raw responses.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#project-1000-2000"
    },
    {
      "stat_id": "raising-2024",
      "claim": "Agencies raising rates in Promethean’s 2024 comparison: 22% (2024).",
      "value": 22,
      "unit": "percent",
      "population": "Agencies in the source-labeled survey edition; item sample and fieldwork dates not stated in this section",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "2024",
      "publisher": "Promethean Research",
      "source_title": "Digital Agency Industry Report",
      "source_url": "https://prometheanresearch.com/digital-agency-industry-report/",
      "source_locator": "Average Digital Agency Rates, opening paragraph",
      "publication_date": null,
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported cross-sectional share; no common-panel or causal inference.",
      "license_notes": "Selected factual observations with attribution; source report, chart artwork and underlying survey remain with Promethean Research.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
      "standard_error_locator": null,
      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#raising-2024"
    },
    {
      "stat_id": "raising-2025",
      "claim": "Agencies raising rates in Promethean’s 2025 comparison: 28% (2025).",
      "value": 28,
      "unit": "percent",
      "population": "Agencies in the source-labeled survey edition; item sample and fieldwork dates not stated in this section",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "2025",
      "publisher": "Promethean Research",
      "source_title": "Digital Agency Industry Report",
      "source_url": "https://prometheanresearch.com/digital-agency-industry-report/",
      "source_locator": "Average Digital Agency Rates, opening paragraph",
      "publication_date": null,
      "accessed_date": "2026-10-08",
      "primary_source": true,
      "method_notes": "Reported cross-sectional share; no common-panel or causal inference.",
      "license_notes": "Selected factual observations with attribution; source report, chart artwork and underlying survey remain with Promethean Research.",
      "status": "verified",
      "kind": "reported",
      "formula": null,
      "input_stat_ids": [],
      "input_source_urls": [],
      "standard_error_percentage_points": null,
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      "cohort": null,
      "age_years": null,
      "surviving_establishments": null,
      "canonical_url": "https://workspace369.com/research/agency-pricing-benchmarks/#raising-2025"
    },
    {
      "stat_id": "raising-2026",
      "claim": "Agencies raising rates in Promethean’s 2026 comparison: 20% (2026).",
      "value": 20,
      "unit": "percent",
      "population": "Agencies in the source-labeled survey edition; item sample and fieldwork dates not stated in this section",
      "geography": "Multiple markets; source-specific samples",
      "observation_period": "2026",
      "publisher": "Promethean Research",
      "source_title": "Digital Agency Industry Report",
      "source_url": "https://prometheanresearch.com/digital-agency-industry-report/",
      "source_locator": "Average Digital Agency Rates, opening paragraph",
      "publication_date": null,
      "accessed_date": "2026-10-08",
      "primary_source": true,
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