# CRM Adoption Statistics by Business Size and Industry

> Compare CRM adoption across EU business sizes, industries and countries using Eurostat data, with source links and downloadable comparisons.

Canonical: https://workspace369.com/research/crm-adoption-statistics/
Last updated: 2026-09-13

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Compare CRM adoption across EU business sizes, industries and countries using Eurostat data, with source links and downloadable comparisons.

[Research and calculations by Workspace369](https://workspace369.com/about/)Published September 13, 2026Updated September 13, 2026

Measured population

Enterprises with at least 10 employees and self-employed persons in covered NACE Rev. 2 activities C–J, L–N and 95.1; microbusinesses excluded

Observation period

2025 survey year

Sources checked

September 13, 2026

[Read the methodology ↗](https://workspace369.com/research/crm-adoption-statistics/#methodology)

[Download data · CSV](https://workspace369.com/downloads/research/crm-adoption-statistics.csv)[Source ledger · JSON](https://workspace369.com/downloads/research/crm-adoption-statistics.json)[Cite this report ↗](https://workspace369.com/research/crm-adoption-statistics/#cite)

2026 edition

## Key takeaways

Each takeaway links to its canonical data row. Reported figures belong to their cited producer; modeled results are labeled as calculations.

1. [European Union - 27 countries (from 2020), All covered enterprises (10+): crm software adoption: 28.51% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-eu27-2020-0)Eurostat
2. [European Union - 27 countries (from 2020), Small (10–49): crm software adoption: 24.69% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-eu27-2020-1)Eurostat
3. [European Union - 27 countries (from 2020), Medium (50–249): crm software adoption: 43.77% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-eu27-2020-2)Eurostat
4. [European Union - 27 countries (from 2020), Large (250+): crm software adoption: 65.43% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-eu27-2020-3)Eurostat
5. [European Union - 27 countries (from 2020): large-minus-small crm software adoption gap: 40.74 pp (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-eu27-2020-gap)Workspace369 calculation
6. [Information and communication: crm software adoption: 63.14% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-industry-j)Eurostat
7. [Professional, scientific and technical activities: crm software adoption: 36.25% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-industry-m)Eurostat
8. [Administrative and support service activities: crm software adoption: 30.49% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-industry-n)Eurostat
9. [Wholesale and retail trade; repair of motor vehicles and motorcycles: crm software adoption: 34.9% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-industry-g)Eurostat
10. [Finland, All covered enterprises (10+): crm software adoption: 55.79% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-fi-0)Eurostat
11. [Germany, All covered enterprises (10+): crm software adoption: 29.64% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-de-0)Eurostat
12. [France, All covered enterprises (10+): crm software adoption: 30.67% (2025 survey year).](https://workspace369.com/research/crm-adoption-statistics/#crm-fr-0)Eurostat

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AI-generated editorial illustration; not a data visualization.

## How common is crm software among EU businesses?

CRM adoption is higher among large than small enterprises in the EU survey. These are enterprise adoption shares, not percentages of employees or estimates for all businesses worldwide.

**CRM adoption — 2025 survey year. European Union and its 27 member countries.**

| Enterprise size | Adoption |
| --- | --- |
| All covered enterprises (10+) | [28.51%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Small (10–49) | [24.69%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Medium (50–249) | [43.77%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Large (250+) | [65.43%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |

Size counts employees and self-employed persons. Enterprises below the survey threshold are not represented here.

Primary sources: [Eurostat — checked September 13, 2026](https://workspace369.com/research/crm-adoption-statistics/#source-sizes) · [Eurostat — checked September 13, 2026](https://workspace369.com/research/crm-adoption-statistics/#source-metadata)

## How does crm software adoption compare across EU countries?

The country table uses the same survey year and size definitions, so readers can select a relevant country instead of treating the EU aggregate as a universal benchmark.

Scroll horizontally to compare all columns →

**CRM adoption — 2025 survey year. European Union and its 27 member countries.**

| Country | All covered enterprises (10+) | Small (10–49) | Medium (50–249) | Large (250+) |
| --- | --- | --- | --- | --- |
| Belgium | [41.42%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [36.29%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [59.74%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [77.14%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Bulgaria | [11.92%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [10.43%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [16.75%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [33.1%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Czechia | [36.21%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [30.01%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [57.19%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [70.14%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Denmark | [42.51%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [38.02%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [57.64%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [78.6%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Germany | [29.64%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [25.95%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [43.53%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [61.07%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Estonia | [20.63%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [16.7%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [36.02%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [57.42%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Ireland | [27.71%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [22.67%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [49.14%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [65.48%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Greece | [19.17%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [16.4%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [31.86%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [49.45%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Spain | [33.28%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [29.38%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [47.96%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [68.68%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| France | [30.67%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [27.13%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [45.58%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [73.63%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Croatia | [19.07%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [16.97%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [26.89%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [45.62%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Italy | [21.73%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [19.11%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [36.95%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [56.53%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Cyprus | [33.1%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [30.25%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [47.95%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [58.07%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Latvia | [17.33%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [13.95%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [29.6%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [54.26%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Lithuania | [30%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [24.94%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [44.5%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [75.44%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Luxembourg | [34.01%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [29.94%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [48.13%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [60.29%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Hungary | [20.28%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [16.7%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [35.4%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [61.69%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Malta | [39.8%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [35.48%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [52.42%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [71.76%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Netherlands | [54.12%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [49.61%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [69.61%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [80.69%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Austria | [29.86%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [25.39%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [48.57%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [69.42%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Poland | [24.32%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [19.23%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [42.37%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [75.72%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Portugal | [21.64%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [18.26%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [Suppressed](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [61.72%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Romania | [13.93%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [11.96%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [19.69%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [37.65%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Slovenia | [21.46%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [18.02%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [31.7%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [68.04%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Slovakia | [19.72%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [15.27%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [33.2%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [50.22%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Finland | [55.79%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [51.76%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [70.27%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [85.93%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |
| Sweden | [33.89%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [28.6%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [52.7%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) | [75.73%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT) |

Portugal’s medium-size observation is missing and flagged for low reliability. “Suppressed” means no publishable numeric value in this snapshot; it never means zero adoption. Country differences can reflect industry mix and survey error.

Primary source: [Eurostat — checked September 13, 2026](https://workspace369.com/research/crm-adoption-statistics/#source-sizes)

## How large is the adoption gap between large and small enterprises?

Workspace369 calculates a percentage-point difference from the published database cells. This makes the size comparison reproducible without subtracting rounded news headlines.

**CRM adoption — 2025 survey year. European Union and its 27 member countries.**

| Geography | Large minus small |
| --- | --- |
| European Union - 27 countries (from 2020) | [40.74 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Belgium | [40.85 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Bulgaria | [22.67 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Czechia | [40.13 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Denmark | [40.58 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Germany | [35.12 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Estonia | [40.72 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Ireland | [42.81 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Greece | [33.05 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Spain | [39.3 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| France | [46.5 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Croatia | [28.65 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Italy | [37.42 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Cyprus | [27.82 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Latvia | [40.31 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Lithuania | [50.5 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Luxembourg | [30.35 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Hungary | [44.99 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Malta | [36.28 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Netherlands | [31.08 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Austria | [44.03 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Poland | [56.49 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Portugal | [43.46 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Romania | [25.69 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Slovenia | [50.02 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Slovakia | [34.95 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Finland | [34.17 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |
| Sweden | [47.13 pp](https://workspace369.com/research/crm-adoption-statistics/#methodology) |

A percentage-point gap is not percentage growth, a forecast, or a causal effect of company size. No statistical-significance test is claimed.

Primary source: [Eurostat — checked September 13, 2026](https://workspace369.com/research/crm-adoption-statistics/#source-sizes)

## Which industries report using crm software?

Information and communication has the highest point estimate among the broad industry groups shown. The table compares covered enterprises across sizes within each industry; it is not a small-business-only ranking.

**CRM adoption — 2025 survey year. European Union and its 27 member countries.**

| NACE activity | Adoption |
| --- | --- |
| Manufacturing | [26.22%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Electricity, gas, steam and air conditioning supply; water supply; sewerage, waste management and remediation activities | [29.74%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Construction | [16.43%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Wholesale and retail trade; repair of motor vehicles and motorcycles | [34.9%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Transportation and storage | [18.55%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Accommodation and food service activities | [19.72%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Information and communication | [63.14%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Real estate activities | [39.6%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Professional, scientific and technical activities | [36.25%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Administrative and support service activities | [30.49%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |
| Repair of computers and communication equipment | [45.78%](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10) |

D\_E combines electricity and water-related activities. This selection avoids overlapping industry subgroups; differences are descriptive rather than tested rankings.

Primary source: [Eurostat — checked September 13, 2026](https://workspace369.com/research/crm-adoption-statistics/#source-industries)

## Is CRM use the same as ERP or business intelligence use?

No. CRM is a specific software category. An enterprise using ERP or business intelligence does not automatically qualify as a CRM user, and the categories cannot be added to count unique adopters.

The denominator here is all covered enterprises in each group, not only enterprises already buying cloud services.

Primary source: [Eurostat — checked September 13, 2026](https://workspace369.com/research/crm-adoption-statistics/#source-metadata)

## Can these statistics establish software ROI?

No. Adoption is a descriptive measure, not an experiment comparing business outcomes. Use the benchmark to frame a workflow review, then measure your own record quality, handoffs and completion times.

Keep local operational measurements separate from national survey estimates and avoid promising the same results for every team.

## Methodology and limitations

1. We extracted the 2025 percentage-of-enterprises indicator from Eurostat’s size and industry JSON-stat datasets. Each ledger row retains the full dimension coordinates and numeric-array index. Source hashes identify this edition; the database timestamp is not presented as the original publication date.
2. The EU aggregate and country estimates are supplied by Eurostat. We do not average country percentages or size groups. All-size estimates overlap with the three size classes.
3. Workspace369’s size gaps subtract the small-enterprise percentage from the large-enterprise percentage using database precision, then round to two decimals. Missing values and reliability flags are retained; no missing observation is imputed.
4. This is an English-language adaptation and compilation of Eurostat statistical data, not a translation of an entire Eurostat publication. Workspace369 is responsible for the selection, calculations and translated editions. Eurostat is not responsible for this adaptation.

### What these numbers cannot tell you

- The mandatory survey population excludes microbusinesses and several economic activities. These EU results must not be relabeled as U.S. small-business statistics.
- Country estimates reflect industry composition, sampling and nonresponse. We have not tested whether pairs of point estimates differ significantly.
- Adoption does not measure implementation quality, product market share, spending, productivity gains or the probability that a particular tool will succeed.

### Freshness and corrections

Maintained by the Workspace369 editorial team. Review annually after the Eurostat enterprise ICT release; check database revisions quarterly. The edition date changes only when the evidence or content is substantively reviewed; it does not change the underlying observation period.

First edition: September 13, 2026. Data extraction, source attribution and arithmetic checked for this edition. No independent peer review is claimed.

Found an error or a newer primary release? [Send a correction with the source and affected statistic](mailto:support@workspace369.com?subject=Research%20correction%3A%20CRM%20Adoption%20Statistics%20by%20Business%20Size%20and%20Industry). Confirmed corrections are recorded below before republishing.

### Revision history

Evidence dates above describe the report. Download and citation updates below do not imply that sources were checked again.

- October 10, 2026 — Versioned CSV and JSON archives, checksums and reference-manager exports added. Source observations and evidence dates are unchanged.

## Primary sources and provenance

Every reported numeric cell links directly to its producer. The downloads include exact table or workbook locators, observation periods, access dates, formulas and input references.

1. **Eurostat**[CRM software by enterprise size, 2025 ↗](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iip?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT)Publication date not recorded; see the original source. Accessed September 13, 2026.Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement. Source file fingerprint (SHA-256) `689e299297ce4539ac86e3dff760e64593626e02072d84debd250bdfde8ec3b1`
2. **Eurostat**[CRM software by economic activity, 2025 ↗](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_eb_iipn2?lang=en&time=2025&indic_is=E_CRM1&unit=PC_ENT&geo=EU27_2020&size_emp=GE10)Publication date not recorded; see the original source. Accessed September 13, 2026.Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement. Source file fingerprint (SHA-256) `e9b24ddc3d7a25324a90dbfb0554496be52d328ac7a48df2e1d9fdb519532f5e`
3. **Eurostat**[ICT usage in enterprises: survey metadata ↗](https://ec.europa.eu/eurostat/cache/metadata/en/isoc_e_esms.htm)Publication date not recorded; see the original source. Accessed September 13, 2026.Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.
4. **Eurostat**[Copyright notice and free reuse of data ↗](https://ec.europa.eu/eurostat/en/help/copyright-notice)Publication date not recorded; see the original source. Accessed September 13, 2026.Source: Eurostat. Statistical data reused with acknowledgement under the Eurostat reuse notice. Selection, calculations and translations are Workspace369’s responsibility; Eurostat is not responsible for this adaptation. No endorsement.

## How to cite this report

For a source-reported statistic, credit the original publisher and link to the exact row here when using our compilation. For a modeled result, cite Workspace369 and include the assumptions. Linking to this page does not make us the original producer of third-party data.

> Workspace369. (2026-09-13). CRM Adoption Statistics by Business Size and Industry. https://workspace369.com/research/crm-adoption-statistics/. Primary sources and observation periods as listed in the report.

Clipboard unavailable. Select and copy the citation text above.

[Download the citation-ready data (CSV) ↓](https://workspace369.com/downloads/research/crm-adoption-statistics.csv)[Download the complete source ledger (JSON) ↓](https://workspace369.com/downloads/research/crm-adoption-statistics.json)

[Reference manager · BibTeX ↓](https://workspace369.com/downloads/research/crm-adoption-statistics.bib)[Reference manager · RIS ↓](https://workspace369.com/downloads/research/crm-adoption-statistics.ris)

### Versioned data

Use an archived file when your analysis needs to stay reproducible. The version identifies the exact CSV and JSON bytes; unchanged data keeps the same version.

Dataset version: `953e9f06b0a0843ceeabbffe2f395c9432bd4318bbd399687175a4c1408e3b71`

[Archived data · CSV ↓](https://workspace369.com/downloads/research/versions/crm-adoption-statistics/953e9f06b0a0843ceeabbffe2f395c9432bd4318bbd399687175a4c1408e3b71/crm-adoption-statistics.csv)[Archived data · JSON ↓](https://workspace369.com/downloads/research/versions/crm-adoption-statistics/953e9f06b0a0843ceeabbffe2f395c9432bd4318bbd399687175a4c1408e3b71/crm-adoption-statistics.json)[Download checksums and version manifest ↓](https://workspace369.com/downloads/research/versions/crm-adoption-statistics/953e9f06b0a0843ceeabbffe2f395c9432bd4318bbd399687175a4c1408e3b71/manifest.json)

Reference exports describe Workspace369’s compilation. When citing a reported observation, also credit its original producer.

[The downloads are English-language reference datasets, including on translated pages. Source rights remain with their producers. Attribute Workspace369’s compilation and calculations; consult each source’s reuse terms.](https://workspace369.com/downloads/research/license-v1)

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