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Best for: Agencies and service businesses whose core is delivery, billing and accounting — client records, projects, a shared inbox, SMS, a business phone line, invoices, payment plans and books in one flat-priced workspace.
Pricing: Cadet $29/mo (1 seat), Voyager $74/mo (2 seats — adds the shared inbox, SMS and time tracking), Specialist $149/mo (5 seats — adds voice, payment plans and basic accounting), Commander $299/mo (10 seats — full accounting). About 20% off on annual billing; extra seats $15. Claiming dedicated SMS/voice numbers carries a $50 one-time carrier compliance fee. Checked September 23, 2026 — every number is on the pricing page.
Where it wins
- Flat plans priced by seats — a five-person team knows the bill is $149/mo before signing up, with SMS included from Voyager and voice from Specialist
- Built-in accounting (basic from Specialist, full from Commander) — HighLevel has invoices and payments, but no books
- SMS and a business phone line sit inside the CRM next to the client, project and invoice — not bolted on as metered add-ons of a funnel platform
- A single business starts at $29/mo on Cadet — versus $97/mo plus usage for an agency platform with sub-accounts it will never use
Real limitations
- No funnels, no snapshots, no white-label SaaS resale — if those are your business model, GoHighLevel wins and it isn’t close
- Texting requires Voyager ($74/mo, 2 seats) and voice requires Specialist ($149/mo, 5 seats); plans top out at 10 seats (25 on Enterprise), where HighLevel’s users are unlimited
- No automated importer from GoHighLevel — you export your data, and our support can help you map it; funnels and snapshots don’t transfer to any non-HighLevel tool
Skip it if: You resell SaaS or your delivery model is funnels and snapshots — stay on GoHighLevel. Also skip it if you need unlimited seats at a flat price.