Agency operations

The client intake checklist: start every engagement with the same information.

Great engagements start with the same information every time. This checklist covers what to collect, how to structure the form, and how to carry it into the project without asking twice.

Reviewed

In short

Collect four groups before work starts: contact and billing details, the goal and scope in the client’s words, the practical logistics (access, tools, brand assets, stakeholders), and the constraints (deadlines, budget shape, decision process). One structured intake form, answered once, attached to the client record.

Contact, company, and billing

The administrative layer that makes invoicing and communication frictionless:

  • Primary contact and the decision maker, if different
  • Company name, billing address, and tax details where needed
  • Preferred communication channel and expected response rhythm
  • Who approves work and who pays invoices

The goal in the client’s words

Ask what success looks like, why now, and what happens if nothing changes. Their language becomes the scope’s north star — and the proposal’s opening. Avoid turning this into a creative brief interrogation; five honest sentences beat forty empty fields.

Logistics and access

Everything you will chase later if you do not ask now:

  • Brand assets: logos, fonts, guidelines, existing materials
  • Access: current tools, website, accounts, and who grants it
  • Current vendors or tools being replaced
  • Standing meetings, timezone, and blackout periods

Constraints and decision process

Budget shape, timeline pressure, and how decisions get made. Then hand it off: in Workspace369, requests and intake forms create the record directly, so the intake becomes the client file — and the first proposal, project, or onboarding checklist builds on it without re-entry.

FAQ

Common questions

How long should an intake form be?

As short as possible while covering the four groups above — usually 10–20 questions. Every field should have a use; if you will not read it, do not ask it.

When in the sales process should intake happen?

Light intake before the proposal (enough to scope and price), full intake after the proposal is accepted (logistics and access). Splitting it keeps the form short at the moment the client is least committed.

How do I stop re-asking clients for the same information?

Keep intake attached to the client record, not in an email thread. Workspace369 requests and intake forms store answers on the client profile, so proposals, projects, and onboarding all start from the same source.

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