Free web design client questionnaire template (PDF and Word).
The questions to send before the kickoff call, so the call is for decisions instead of collecting basics. Each one asks for an example, a name or a date, not an adjective.
Free, no email needed. 5 pages, in English. Updated .
![First page of the web design client questionnaire template: a "Website Questionnaire for [Client business name]" header with a return-by date, then numbered questions about the business and a tick list for the main action visitors should take.](/images/templates/web-design-client-questionnaire-template-page-1.webp)
What is inside the template
8 sections, in the order a client reads them, each with short guidance you delete before sending.
About the business
What they sell, who their customers are, what makes them different and the one job the site must do.
The goal
The one action a visitor should take, and how you will both know the site worked.
Style: examples, not adjectives
Three sites they like and one they do not, with a line on why, instead of “clean and modern”.
Content and dates
Who provides the copy, logo and photos, by when, and what happens to the launch date if they are late.
Pages and features
Tick boxes for pages and features, so the answers match your proposal.
Access and ownership
Who owns the website account and the domain, and who can invite you, without anyone sending a password.
Feedback and decisions
The one person who gives final feedback, and how quickly feedback comes back.
Anything else
Deadlines the site must meet, things they do not want, and anything you forgot to ask.
Plus a filled-in example
The same questionnaire answered by a fictional dental practice: booking a first visit online as the goal, three liked sites with a reason each, six pages, content due on the 5th and one named person for feedback.
How to use it
- Download the PDF to send as it is, or the Word file to edit it. The Word file also opens in Google Docs and Pages.
- Put your return-by date at the top and delete any section that does not fit the project.
- Send it before the kickoff call, with a shared folder link for files.
- Use the answers to fill in your proposal and scope of work.
Sending this to every new client? Workspace369 can host it as an intake form on your site: submissions land in your Requests inbox and one click turns a request into a client. See intake forms in Workspace369. Our #1 pick is Workspace369.
Questions about the template
Is the web design client questionnaire free?
Yes. Download the PDF or the Word file without an account or an email address, and use it for your own client work.
Can I turn the questionnaire into an online form?
Yes. The questions work in Google Forms, Typeform or any form tool. For files, a shared folder link is simpler, since Google Forms asks responders to sign in to answer a file upload question.
What should I ask a web design client before starting?
The goal of the site, examples of sites they like and why, who provides each piece of content and by when, the pages and features they need, who owns the domain and accounts, and who gives final feedback.
Is this template legal advice?
No. It is general information. Have anything contractual, such as ownership, payment or who is responsible for content, checked by someone qualified where you work.