QuickBooks Online quickbooks.intuit.com ↗
Best for: Businesses whose accountant runs on QuickBooks and that want the deepest small-business bookkeeping ecosystem, payroll and inventory add-ons included.
Pricing: Essentials $85/mo is confirmed in Intuit’s own pricing-changes FAQ after two 2026 increases (May 1 and August 1). Reported figures put Simple Start around $38/mo, Plus around $140/mo and Advanced around $340/mo — Intuit’s pricing page renders via JavaScript, so we could only confirm Essentials on September 23, 2026. Treat the rest as approximate and check the official page.
Where it wins
- The deepest small-business books on this list — and the one your accountant most likely already knows
- The largest ecosystem of add-ons, payroll and integrations in the category
- Bank feeds and reconciliation are battle-tested at enormous scale
Real limitations
- Two price increases in 2026 (May 1 and August 1) — renewal-price transparency is not its strength
- SMS invoice texting was removed in January 2025 and never replaced
- It runs ledgers, not client work: proposals, projects, portal and texting live in other tools
Skip it if: You mostly bill for client work and don’t need full double-entry depth — a client-work tool plus your accountant’s ledger costs less and fits better.